SOUTHFIELD MICH. -- Felicia Chang, Global Wave Today co-founder and CEO, presented her workshop, “Born Leader — Myth or Reality?” to Lawrence Technical University students in January. Chang leveraged her corporate and international background to help students explore the modern theory and different styles of leadership. She shared personal experiences to demonstrate both conventional and entrepreneurial leadership traits.
LANSING MICH. -- Global Wave co-founder and CEO Felicia Chang discussed “Outsourcing and Selling to China — It’s Different” during a Global Business Club of Mid-Michigan conference at Michigan State University in March. Chang’s discussion focused on sourcing and exporting to China. She was joined by a panel of experts who shared best practices and discussed the challenges their companies faced when doing business in China. Chang provides tips and insights on how to succeed in China market.
STERLING HEIGHTS, MICH. -- Global Wave Today’s co-founder and CEO will discuss the complexities of doing business in China during the Project Management Annual Spring Symposium at the Sterling Inn Banquet and Conference Center on April 28. Felicia Chang will talk about market opportunities; cross-cultural issues and how American companies should manage their global projects during her presentation, “Are You Ready to Manage the Dragon Project?”
With 90 percent of all U.S. exports to China coming from small-to-midsized businesses, Global Wave Today co-founder and CEO Felicia Chang will discuss “China Strategy for Small Businesses: Opportunities and Challenges,” during a National Association of Women in Business Conference on May 5th. Chang will talk about market trends, entry opportunities and challenges for companies seeking to enter China. She will also discuss top exporting industries as well as service options that can help smaller businesses reach the Chinese market. One key area of focus will be Internet marketing opportunities.
ANN ARBOR, Mich. — Felicia Chang, Global Wave Today co-founder and CEO, will talk about purchasing behavior among Chinese consumers during a University of Michigan Transportation Research Institute (UMTRI) automotive conference on Nov. 10. Chang’s topic, “Understanding China’s Current and Future Automotive Industry,” will center on how China’s evolving middle class, vehicle segments and the real estate market affect automotive buying decisions during UMTRI’s Focus on the Future Automotive Research Conference.