Global Wave Today

Connect Needs & Opportunities Globally

GWT's team of experts takes a client-based approach and walks you through all the necessary steps to execute your business plan. To help you succeed in China, we offer these services:

• China Market Entry Strategy
• China Internet Marketing
• Product Design (aesthetically-oriented products)
• Doing Business in China consulting/training/connecting

China Market Entry Strategy

More and more frequently these days, U.S. companies are realizing that they must look beyond their shores for their businesses to flourish. Thanks to China’s low labor costs and rising middle class, it’s becoming impossible to ignore as one of the most attractive markets for Americans to sell and distribute their products.

GWT will create a personalized market strategy that will:

• Explore specific opportunities in China
• Spell out where you need to start to introduce your product or service
• Research the overall market and identify different options

As with any effective market strategy, we help you plan both short and long-term goals to achieve success in China. To help determine your company’s market entry viability, Global Wave Today will perform a market analysis of your industry market overview, target market, sales channel, and product/service specific trend. Once this analysis is complete, we develop a Market Entry Roadmap to outline your plan and walk you through the process. This roadmap will help you understand the China market outlook and its competitive landscape for your company.

We will provide you with the followings

• Research your particular market’s current competitive landscape in China
• Identify possible opportunities and evaluate the best target markets
• Provide an entry strategy that can use as your roadmap

We offer different packages in various price points to fit your business goals.

China Internet Marketing

A solid web presence is a must for every company to make strong impact in China.

Online shopping in China has skyrocketed, while the percentage of its netizen of Chinese total population is much less than that of US’s. (38% comparing to 73% respectively)

According to a leading newspaper survey in China, 300 million online users and 63 million online shoppers made China a fantastic new market for sellers. China boasts the largest online population in the world! Online shopping will have increasingly more appeal as the wave of Chinese consumers moving from cash to credit card transforms buyers shopping habits to the ease of shopping online.

However, e-commerce is one of the highest regulated industries in China.

The Internet can be seen as an even greater asset for certain companies.
Contact us if:

• You are a business owner with the desire to market to a Chinese client base, but don’t have the resources to open an office there
• Your service or products can be marketed and sold most effectively online.
• Your company would like to take a conservative first step and use Internet’s measurable results and statistics of your site’s traffic so you have solid data to refer to before you enter the China market

Keep in mind, building a website is not the only benefit your company will have when you work with us. We have the knowledge and experience with the Chinese market to help shape what your website should be so it is most effective.

Solutions we will work with you include

• Designing the look and feel of your website to best suit the Chinese consumer
• Translate and localize your business’ existing website to fit your target Chinese market
• Support you with SEO/SES that effectively optimize your website for Chinese search engines
• Determine the right mix of promotion and advertising to achieve the highest ROI

With Global Wave Today’s expertise in market entry analysis, you will have a powerful online marketing strategy that is backed up by insightful target market understanding. We develop your online strategy in conjunction with your overall market entry strategy.

Product Design

GWT team possesses strong design and artistic expertise and specializes in aesthetically-oriented consumer products. Our goal is to help you produce unique products within a set budget

Contact us if you :

• Want to sell your own brand products (online or to whole sale)
• Want to add element of Asian influence for greater appeal to your audience
• Want to use design to differentiate yourself from your competitors

Whether you already have a successful product here in the States or are in development of one exclusively for the China market, Global Wave Today has the expertise to help you effectively design your products by leveraging both China and US resources. Once your product concept is complete, we can get it manufactured and delivered, handling the logistics every step of the way.

GWT will :

• Design your product according to your specification
• Add elements of Asian influence for greater appeal to your audience
• Creatively integrate nuances to your product to differentiate your merchandise from the competition
• Set up manufacturing services
• Handle logistics every step of the way

GWT offers several options for coordinating a product design partnership:

Fee-based : We can develop a contract based on time and materials required
Royalty Exchange : We can determine a base design fee and contract to receive royalties on your net sales
Note: overall investments into products are determined on a case-by-case basis, but we are willing to work with you closely to find the best solution for all parties.

Other Services

Consulting

Not every business is the same and each expansion into the Chinese market requires individual attention. That’s why at Global Wave Today we offer our consulting services on a project basis. Whether you need us to assemble a few of the market puzzle pieces, or want us to develop and help guide you through the entire strategy road map, we are here to help.

Training

Getting up to speed on the Chinese business, political and social culture is just one way you can help ensure your business will start off on the right truck in China. It's imperative for you and your business partners to understand and integrate elements of Chinese practices, regulations, culture and society into your business plan. We can provide dedicated experts to help you successfully navigate these foreign waters. GWT also offers training workshops to companies that will educate all of the company stakeholders on relevant business dynamics and cultural differences.

Translation

Cross functional expertise in translating your document, web content and other material. We understand your strategic intent, translating and localizing to tailor to consumers/companies in China.

Our Strategic Alliances

• Law/Regulation Service
• Tax/Accounting Service
• Outsourcing Service
• Marketing/PR Service
• Distribution Service
• Sales Service